Samsung: #Befearless [image] 2

Credits & Description:

Agency: Cheil Worldwide
Client: Samsung Electronics
Chief Creative Officer: Wain Choi
Associate Creative Director: Jax Jung
Sr. Art Director: Joohee Lee
Digital project manager: Sean Hyosup Lee
Art Director: Jinwoo Ryu
Creative Director: Stuart Mills
Copywriter: Hayden Yuhyun Lee
Production Company: Rapidvr
Production Company: Skonec
Description:
‘Fear of heights affects 1 in 4 people’ (Brandt & Huppert, 2014)
Being afraid of heights limits many aspects of people’s lives.
#BeFearless is the first virtual reality platform to overcome fear of heights in increasing levels.
Users are confronted with their fears in increasing levels and for the first time the app analyzes heart rate and eye movement to give instant personalized feedback.
Best of all, users can train in the comfort of their homes and at their own pace.
Eventually #BeFearless campaign convinced press and experts worldwide that VR can be much more than entertainment.