Samsung: SUHD Studio

Credits & Description:

URL: http://sg.campaign.samsung.com/suhdstudio
Advertised brand: Samsung SUHD TV
Advert title(s): SUHD Studio
Advertising Agency: Cheil, Singapore
Agency website: http://www.cheil.com
Published: June, 2015
Short rationale:
TVs are getting bigger, better and brighter. But while our competitors broadcast about mighty specs and tech advancements, we took an emotional approach to communicate the benefits of the all-new SUHD TV.
SUHD Studio. A platform where you can create trailers based on your favourite movie genre. Pick your scenes from a collection of high quality footages. Drag and drop videos, movies and special effects onto a timeline.
Because the best TV is not one that looks the most amazing.
It’s the one that you love watching.