Samsung Digital, Case study THE BACKUP MEMORY [image] by 3SG BBDO Tunisia

THE BACKUP MEMORY [image]
The Digital Advert titled THE BACKUP MEMORY [image] was done by 3SG BBDO Tunisia advertising agency for Samsung in Tunisia. It was released in May 2015.
Advertising campaign for Samsung

Samsung: THE BACKUP MEMORY [image]

Brand
Samsung
Media
Digital, Case study
Released
May 2015
Posted
May 2015
Market
Tunisia
Industry
Mobile phones, devices & accessories
Agency
3SG BBDO Tunisia
Art Director
Yassine Boughaba
Associate Creative Director
Yassine Boughaba
Creative Director
Jean Louis Rerat

Awards:

Cannes Lions, 2015
MOBILECREATIVE USE OF TECHNOLOGY: ACTIVATION BY PROXIMITYSILVER
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF MOBILE MARKETINGBRONZE
Cristal Festival, 2015
Digital & MobileInformation Technology / TelecommunicationsCristal (Gold)
Digital & MobileBeauty Product / Hygiene / Health ProductCristal (Gold)
Digital & MobileBeauty Product / Hygiene / Health ProductGrand Cristal MENA
Digital & MobileDigital InnovationSapphire (Silver)
Digital & MobileMobile ApplicationsEmerald (Bronze)
D&AD Awards, 2016
Digital MarketingDigital Tools & UtilitiesWood Pencil
Digital DesignAppsWood Pencil
Dubai Lynx, 2016
PRPR: PRACTICES & SPECIALISMS: CORPORATE IMAGE & COMMUNICATIONSILVER
MobileUSE OF MOBILE TECHNOLOGYGRAND PRIX
MobileMESSAGING FOR MOBILESILVER
MobileMOBILE APPLICATIONSBRONZE
MediaUSE OF MEDIA: USE OF DIGITAL MEDIABRONZE

Credits & Description:

Advertiser: SAMSUNG TUNISIA
Agency: 3SG-BBDO
Geo: Tunisia
Managing Director: Christian Abinader(3SG-BBDO)
CEO: Hosni Ghariani(3SG-BBDO)
Account Servicing: Houssem Zrelly(3SG-BBDO)
Creative Director: Jean Louis Rerat(3SG-BBDO)
Developer: Mounir Benhouria(3SG-BBDO)
Graphic Designer: Noussaier Benani(3SG-BBDO)
Art Director: Yassine Boughaba(3SG-BBDO)
Copywriter: Yassine Boughaba(3SG-BBDO)
Digital Planner: Hamza Bouallegue(3SG-BBDO)
Production Manager: Moetaz Affes(3SG-BBDO)
Associate Creative Director: Yassine Boughaba(3SG-BBDO)
Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. To preserve their memory, they need solutions that helps them to be continuously connected to their memories. In real time, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person.
The app exposes regularly the patient to his past and greatly improves his memory.