Samsung Digital HUGE BEAR SURPRISES CREW ON ECOBUBBLE PHOTO SHOOT IN BC by The Viral Factory

HUGE BEAR SURPRISES CREW ON ECOBUBBLE PHOTO SHOOT IN BC
The Digital Advert titled HUGE BEAR SURPRISES CREW ON ECOBUBBLE PHOTO SHOOT IN BC was done by The Viral Factory advertising agency for subbrand: Samsung Washing Machine (brand: Samsung) in United Kingdom. It was released in Oct 2012.
Advertising campaign for Samsung

Samsung: HUGE BEAR SURPRISES CREW ON ECOBUBBLE PHOTO SHOOT IN BC

Brand
Samsung Washing Machine  (Samsung)
Media
Digital
Released
October 2012
Posted
October 2012
Market
United Kingdom
Industry
Electronic Devices & Home Appliances, Washing Machines
Agency
The Viral Factory
Executive Creative Director
Ed Robinson
Producer
Jon Stopp
Director
James Rouse At Outsider

Credits & Description:

Advertiser: SAMSUNG ELECTRONICS CO
Agency: THE VIRAL FACTORY
Category: Best Video
Advertising campaign: HUGE BEAR SURPRISES CREW ON ECOBUBBLE PHOTO SHOOT IN BC
Executive Creative Director: Ed Robinson (The Viral Factory)
Director: James Rouse (The Viral Factory)
Producer: Jon Stopp (The Viral Factory)

Brief Explanation
The film shows a film crew being disrupted by a huge brown bear which, once the crew have scattered, strips off its top coat and puts it into a Samsung Ecobubble washing machine. Clad in nothing more than his spotted boxers he amuses himself as his coat washes, and then comes out brilliant white. He then puts his coat back on and leaves – the EcoBubble’s remarkable washing power having turned him into a Polar Bear.