| One Show 2017 | ||
|---|---|---|
| Public Relations | Integrated Campaign | Merit |
| Cross-Platform | Integrated Branding: Integrated Online | Merit |
| Loeries Awards 2017 | ||
| Digital & Interactive Communication | Digital Integrated Campaign | Campaign Bronze |
| Integrated Campaign | Integrated Campaign | Campaign Gold |
| Digital & Interactive Communication | Social Media | Silver |
| Television, Film And Video Communication | Branded Content Video – Single Execution | Silver |
Category: Finance
Media: Online
Brand: Sanlam
Agency: King James
Advertising Agency: King James Group, Cape Town, South Africa
Business sector: Banking/Financial/Insurance
Regional Agency Group: King James Group
Agency: King James Group
Account Management: Cara Bulteel, Jenn Kingwill, Kelly Atherton, Marike Marais, Rosie Frost, Tanya Horak, Taryn Walker
Agency Art Director: Ana Rocha, Cameron Watson, Elridge Marshall
Agency Producer: Kathi Ones, Sam Wentzel
Art Director/Stylist: Bianca Prinsloo, Bridget Baker
Brand Representative (Client): Yegs Ramiah
Chief Creative Officer: Alistair King
Cinematography: Frances Kroon, Kirk Morgan, Rob Smith, Roscoe Vercuil
Content Strategy: Megan Clausen
Creative Director: Cameron Watson, Michael Wilson
Designer: Chloe Igo, Genie Botha, Raeesa Jenkins
Digital Agency/Production Company: Punk Society
Director: Kyle Lewis, Rob Smith
Editing Company: 2+3, Big Bird
Editor: Rob Smith, Stephen Du Plessis
Executive Creative Director: Dan Pinch, Devin Kennedy, Matt Ross
Film Production Company: Arcade, Big Bird
Information Architect/UX Design: Jason Plaatjies
Media Agency: Viseum
Music & Sound Composition: Cassper Nyovest, James Matthes
Performance: Cassper Nyovest, Pearl Thusi
Photographer: Ross Garret
Post Production Facility: 2+3, Big Bird
Producer: Kathi Jones, Will Nicholson
Programmer/Software Dev: Jason Plaatjies
Project Manager: Taryn Walker
Recording Studio: Family Tree, Pressure Cooker
Social Media & Community Management: Jeremy Jenkin, Lee Ann Lipman
Strategist: Megan Clausen
Copywriter: Anna-mart Fourie, Emma Drummond, Michael Wilson, Vikash Gajjar
Geo: South Africa
Published: July 2016
Description: For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth.