Sberbank: Ladoshki [image]

Credits & Description:

Advertiser: Sberbank Russia
Brand Name: Sberbank
Product/service: Payment Service “ladoshki”
Campaign Name: Ladoshki
Country: Russian Federation
Agency: Bbdo Russia Group
Agency Network: Bbdo Worldwide
Executive Creative Director: Nikolay Megvelidze
Art Director: Vtulkin Dmitry
Copywriter: Semenov Dmitry
Account Director / Manager: Maria Orlova
Managing Director: Vladlena Obukhova
Post Production: Anna Lukonina
Other Credits: Eugenya Churbanova - Client, Brand Director Of Sberbank Russia Inga Raykova - Account Manager
Maxim Dashkin - Chief Tv Production Officer
Ekaterina Norsoyan - Producer
Dmitriy Rubezhov - Music Producer
Kirill Kulygin - Director Tv Production Studio
Aleksandr Kireev - Junior Tv Studio Manager
Konstantin Usatov - Design Studio Manager
Alena Shulga - Illustrator
Aleksandr Novoderezhkin - Art-director
Bashmakov Dmitriy - Editor
Creative idea explanation:
Sberbank has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude, because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen.
One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!