Sberbank Digital Sberbank Go [image] by Good Moscow
![Sberbank Go [image]](https://fcdn.me/ee2/81d/sberbank-sberbank-go-image-ce19a15019b5353c1a79de990a.jpg "Sberbank Go [image]")
Sberbank: Sberbank Go [image]
Awards:
| Red Apple International Advertising Festival 2016 | ||
|---|---|---|
| Innovative advertising | Best innovative solution in advertising and marketing | Silver |
| ADCR Awards 2017 | ||
| Promotions & New Media | Promotions | Silver |
| Interactive & Mobile | Any Other (I&M) | Silver |
Credits & Description:
Client: SBERBANK
AGENCY GOOD Moscow
CREDITS
Alevtina Kirsanova
Grisha Sorokin
Alexander Serechenko
Anton Scherbakov
Synopsis:
Campaign appeared as a response to Pokemon GO hype. Just after the launch of the Pokemon GO, the media began discussing various accidents. Insurance from Sberbank has been on the market for a while but awareness of their products has been low. In 36 hours, Sberbank developed and launched a new product — special free health insurance for every Pokemon GO player. To attract more interest, we installed lure modules in Sberbank branches in 16 Russian cities. 95 million people in Russia learned about Sberbank insurance in just three days. Tens of thousands of players applied for insurance.95% of Pokemon mentions in the Russian media went along with Sberbank and 98% of the mentions were positive.