Segunda Chance: Freedom Calendar

Credits & Description:

"Each day of prejudice is another day without freedom." Even after doing time, former convicts are still seen with prejudice by the labor market. Each negative response that an ex-convict receives in a job interview makes him feel trapped to his past. There are so many and so frequent stories that it would be possible to fill in a calendar with all of them.That's why Artplan and AfroReggae created "Freedom Calendar": 12 ex-convicts, 365 handcrafted marks and testimonials with stories of each one of them that can be watched on the cell phone. 600 units were printed and sent to entrepreneurs, HR Directors and executive officers in general, in Sao Paulo and Rio de Janeiro. Freedom calendar is part of the campaign that disclosed Segunda Chance Employment Agency, the only employment agency in the world made by ex-convicts to ex-convicts.
Category: Business equipment & services
Client: Segunda Chance Employment Agency
Agency: Artplan Group
Production: Beltrano Digital
Country: Brazil
Director: Carla Nobre - Beltrano Digital
Executive Creative Director: roberto vilhena
Creative Director: Rodrigo Moraes
Art Director: Rodrigo Moraes
Copywriter: Frederico Cruz
Agency Executive Producer: Ana Ourique
Sound Design: Flavia Bittencourt
Agency Producer: Ronaldo Martins
Agency Producer: Vivian Tomaz
Agency Producer: Felipe Cunha
Agency Producer: Bruno Werner
Photographer: Aderi Costa
Retoucher: Lightfarm Brazil
Creative Mentor: Pierre Queiroz
Account manager: Ana Julia Damm