Segunda Chance: Segunda Chance Employment Agency

Credits & Description:

Even after doing their time, ex-convicts are still being seen with prejudice by employers and society. With doors to the labor market always closed, many of them end up going back to crime, whose doors are always open. That's why Artplan joined AfroReggae NGO and created Segunda Chance, the only employment agency in the world made by ex-convicts for ex-convicts, that promotes guidance and forwards them to the labor market. The operation is led by ex-drug trafficking leaders that serve as an example, receiving each applicant in person and getting in touch with HR directors and entrepreneurs to start partnerships which result in job vacancies.
In order for this search to be successful, we developed the brand, office supplies, tags and even an impressive front desk. All to be seen as a serious and functional institution. And also we produced an integrated campaign to promote the agency with commercials, classified ads and direct marketing. In one year, Segunda Chance had 3099 applicants registered and vacancies for 15% of them in 50 partner companies, such as: Burger King, Brasil Kirin and AmBev.
Category: Business equipment & services
Client: Segunda Chance Employment Agency
Agency: Artplan Group
Production: Trator Filmes
Country: Brazil
Director: Alex Miranda - Trator Filmes
Executive Creative Director: roberto vilhena
Creative Director: Rodrigo Moraes
Art Director / Copywriter: Rodrigo Moraes
Copywriter: Frederico Cruz
Account Director: Flavia Bittencourt
Agency Executive Producer: Ana Ourique
Sound Design: Lucas Duque - Sonido
Graphic Designer: Lucas Rampazzo
Agency Producer: Davi Vidal
Agency Producer: Vivian Tomaz
Agency Producer: Felipe Cunha
Agency Producer: Bruno Werner
Agency Producer: Ronaldo Martins
Account manager: Ana Julia Damm