Sekron Security Systems: Emergency Pin Code

Credits & Description:

Agency: Grey Brazil
Brand: Sekron Security Systems
Country: Brazil
Alternative Title: Pin De Emergencia
Advertising Agency: Grey Brazil, São Paulo
Entrant Company: Grey Brazil, São Paulo
Media Agency: Grey Brazil, São Paulo
Pr Agency: Grey Brazil, São Paulo
Production Company: Grey Brazil, São Paulo
Additional Company: Grey Brazil, São Paulo
Creative Director: Federico Russi (Grey Brasil)
Copywriter: Fernando Clemente (Grey Brasil)
Copywriter: Jorge Gonzalez (Grey Brasil)
Account Team: Kátia Bontempo, Murilo Prado (D21 Filmes)
Director Of Photography: Mauricio Franco (D21 Filmes)
Project Manager: Nathália Beividas (Grey Brasil)
Planner: Raquel Messias (Grey Brasil)
Director: Daniel Bontempo (D21 Filmes)
Online Editor: Felipe Bartorilla, Digital21 (D21 Filmes)
Executive Producer: Kátia Bontempo (D21 Filmes)
Chief Operating Officer: Marcia Esteves (Grey Brasil)
Account Team: Simone Marinho, Ludimila Stempniewski (Loud)
Rtvc: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez, Felipe Bartorilla (Grey Brasil)
Voiceover: Phil Nicholson (Loud)
Technology: Sekron Security Systems Team (Sekron Security Systems)
Post Production: Digital21 (D21 Filmes)
Agency Producer: Robinson Silva (Grey Brasil)
Chief Creative Officer: Rodrigo Jatene (Grey Brasil)
Creative Director: Rodrigo Jatene (Grey Brasil)
Chief Executive Officer: Sergio Prandini (Grey Brasil)
Art Director: Luis Ulrich (Grey Brasil)
Art Director: Alice Stamato (D21 Filmes)
Account Team: Renata Tolentino (Grey Brasil)
Execution:
During the last 2 months, the Emergency Pin has been implemented in more than 1000 ATMs in Brazil. The very simple solution is starting to change the behavior of criminals.
Campaign Description:
We created a simple and safe solution to prevent express kidnapping and ATM robberies: a plug-in designed to be installed in the software of any ATM, allowing users to create an alternate pin code to be used in emergency situations.
Synopsis:
Robbery and express kidnappings in ATMs are growing crimes in Brazil, affecting millions of people every year. Criminals take the victims by force to one or multiple ATMs to withdraw the maximum amount of cash they have. And if the victim is reluctant to hand over the money, he could lose his life.
Outcome:
This idea had the power to start ending a kind of crime. It makes the criminals begin to look for alternate strategies to commit their crimes and, until now, they haven't found them. Also, this silent alert is helping police to catch thieves, decreasing the number of kidnappings and saving people's life, adding a unique value to our brand.
Strategy:
When the pin code for the bank account is registered, the user has the option of registering a second combination, to be used only in extreme circumstances.Whenever the emergency code is inserted, a silent protocol is activated, alerting our security center that a crime is in progress, without arousing the suspicion of the criminals.Using the emergency number, the money is released normally. But an ATM’s built-in camera and the bank’s security system take photographs that are sent to our center, which alerts the authorities to the exact location that the crime is taking place.Regardless of the client’s account balance, just a small part of it is shown, drastically reducing the chances of the victim staying under the kidnapper’s power.In the event that the kidnapping continues, an App installed in the victim’s mobile phone reports their location in real time, allowing authorities to trace and safely rescue them.