| Circle Awards 2015 | ||
|---|---|---|
| Digital | Best Social Networking - Campaign | Bronze |
| Digital | Best Digital-led Campaign - Campaign | Bronze |
Agency: Chi & Partners
Brand: Sentebale
Advertising Agency: Chi/Partners
Agency Producer: Emma Moore/Mike Heath
Production Company: Creative Tech Company- Visual Voice
Executive Creative Director(s): Jonathan Burley
Creative Director: Jonathan Burley
Creatives: Colin Smith/Angus Vine
Digital Agency: Visual Voice
Designer(s): Mark Dalzell
Others Associated And Title: Account Director- Emily Brownlow/Pr Rose Wilkinson/ Head Of Design - Louise Sloper / Planner - Alex Best
Description (in 100 Words Or Fewer): In Lesotho, Southern Africa, Thousands Of Children Die Every Year Because The Shame And Stigma Associated With Hiv Means They Keep Their Illness A Secret, And Dont Get Treatment. So Prince Harrys Charity Sentebale Turned World Aids Day Into A Day Where No-one Felt Any Shame About Their Secrets.
The Digital Led Campaign Launched With Prince Harry Calling On The Nation To Tweet A Secret To #Feelnoshame. Using Innovative Technology We Instantly Responded To Every Tweet, Driving People To Feelnoshame.Today, Which Showcased Extraordinary Secrets From The Public And Celebrities. The Best Were Displayed On Digital Ooh All Across The Country.