SEOUL METROPOLITAN GOVERNMENT: SEOUL METROPOLITAN GOVERNMENT

Credits & Description:

Geo: SEOUL
Entrant Company Cheil Worldwide
Agency Network Cheil Worldwide
Holding Company Cheil Worldwide
Production Company IM FINE
Advertiser Brand Seoul Metropolitan Government / Public Health and Safety Awareness
Production Company (additional) Someday Spring
Production Company (additional) Orange Code Sound Factory
Production Company (additional) Fat Boy
Production Company (additional) Fireworks
Production Company (additional) Gam
Executive Creative Director Kate Hyewon Oh
Art Director Jinwoo Ryu
Art Director Jaehyuck Lee
Copywriter Young Choe
Agency Producer Sunho Bae
Film Director Yunsung So
Flame Artist Chan Wook Kim
Music Director Jong Woo Lee
Edit Director Jun Young Yang
Developer Jamin Koo
Developer Junhee Kim
Development Director Pilsun Yang
Graphic Designer Woohyuk Jeong
Synopsis:
Air pollution kills 5 million people globally each year. This year South Korea ranked 174th worst out of 180 countries for fine dust (PM2.5) exposure. And Seoul ranked as one of the worst cities in the world for air pollution. People breathe in microscopic dust particles, which enter the lungs and bloodstream and cause cardiovascular and respiratory diseases. Even death. Yet most people in Seoul are not aware of the danger. Because they can’t see it. The dust particles are 1/30 the width of human hair, so they are invisible to the human eye, even when the pollution's bad. So people don’t wear a protective mask. Our task was to show people the invisible danger.