Skittles: Create the Rainbow

Credits & Description:

Media: Online

Category: Confectionery & Snacks

Agency: BBDO

Brand: Skittles

Geo: Americas, Canada

URL: http://createtherainbow.com



This Holiday season, Skittles wanted to make the quirkiest, most unique Holiday commercial ever. So they decided to get the quirkiest, most unique people they know to make it for them - their fans. That's why, instead of making a traditional commercial, we developed a video-based website giving Skittles fans the power to create their own Skittles Holiday commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence that we’ve all become so familiar with. All in all, there's over a quintillion different possibilities.



Advertising Agency: BBDO, Toronto, Canada

Executive Creative Directors: Peter Ignazi, Carlos Moreno

Associate Creative Director / Copywriter: Michael Clowater

Art Director: Jeff Cheung

Creative Technology: Jeff Vermeersch

Agency Producer: Beatrice Bodogh

Account Management: Chitty Krishnappa, Saloni Wadehra

Project Management: Matt Dewaal, Mark Carpenter

Production Company: Jam3

Digital Creative Director: Pablo Vio

Digital Producer: Michael Dobell

Production Coordinator: Greg Benedetto

Developers: Mikko Haapoja, Sunil John

Live Action Production: Thelonious Films

Director: Matt Eastman

Editing: Jam3

Visual FX: Rafael Ludwig

Post Production: Rafael Ludwig

Colour: Jam3

Music: RMW

Sound Design: Drastic Music

Seeding: Denizen, Unruly

Media: MediaCom