Skittles Digital, Case study Touch the Rainbow by BBDO Toronto

The Digital Advert titled Touch the Rainbow was done by BBDO Toronto advertising agency for Skittles in Canada. It was released in May 2011.

Skittles: Touch the Rainbow

Released
May 2011
Posted
May 2011
Market
Industry
Director
Director

Awards:

One Show 2012
One ShowInnovation in Advertising / Single or CampaignSilver
One Show InteractiveInteractive Advertising / Other Interactive Media - CampaignMerit
Clio Awards 2012
Innovative Media-Gold
FAB Awards 2012
Best Use of Media-FABulous Award
Grand FABulous-Grand Fabulous Award
Best Use of MediaConfectionery & SnacksFAB Award
Confectionery & SnacksOnline AdvertisingFAB Award
Golden Awards of Montreux 2012
CREATIVE USE OF MEDIABest Use of Digital MediaGold Medal
DIGITAL/INTERACTIVEOnline CampaignGold Medal
Caples Awards 2011
CampaignsInteractive campaignGold
Other MediaViral video marketingGold
TechniqueCreative use of technologyFinalist

Credits & Description:

Brand: Skittles
Entrant Company: BBDO Toronto, Toronto
Advertising Agency: BBDO Toronto, Toronto
SVP, Executive Creative Director: Carlos Moreno (BBDO Toronto, Toronto)
SVP, Executive Creative Director: Peter Ignazi (BBDO Toronto, Toronto)
Associate Creative Director/Copywriter: Chris Joakim (BBDO Toronto, Toronto)
Associate Creative Director/ Art Director: Mike Donaghey (BBDO Toronto, Toronto)
Agency Producer: Ann Caverly (BBDO Toronto, Toronto)
Production Company: OPC (OPC, Toronto)
Production Co. Producer: Dwight Phipps (OPC, Toronto)
Director: Woods and Low (Woods and Low, Toronto)
Digital Strategist: Zach Klein (BBDO Toronto, Toronto)
Editor: Griff Henderson (PosterBoy Edit, Toronto)
Assistant Editor: Raj Ramnouth
Music/Sound: Rocco Gagliese (The Eggplant, Toronto)
Online Production: Lunch Inc/ Pixel Pusher (Lunch Inc/Pixel Pusher, Toronto)
Online Producer: Amy Miranda (Lunch Inc., Toronto)
Visual Fx: James Andrews (AXYZ, Toronto)
Visual Fx: Joel Saunders (AXYZ, Toronto)
Colorist: Notch (Notch, Toronto)
Visual Fx: Brodie McNeill (AXYZ, Toronto)
Group Account Director: Chitty Krishnappa (BBDO Toronto, Toronto)
Account Executive: Bhreagh Rathbun (BBDO Toronto, Toronto)
Director of Marketing: Dan Alvo (Wrigley Canada, Toronto)
Marketing Manager: Laura Amantea (Wrigley Canada, Toronto)
Brand Manager: Thomas Tse (Wrigley Canada, Toronto)