Skittles: WHERE SKITTLES COME FROM

Credits & Description:

Advertiser: WRIGLEY
Agency: IMPACT PROXIMITY
Category: Illustration and Graphic Design
Account Director: Daniela Pavez (Impact Proximity)
Designer: Dexter Retamar (Impact Proximity)
Executive Creative Director: Fouad Abdel Malak (Impact BBDO)
Illustrator: Norman Seharsoji (Impact BBDO)
Account Manager: Renjith Ravindranathan (Impact Proximity)
Senior Art Director: Jamie Kennaway (Impact Proximity)
Illustrator: Akos Venesz (Impact Proximity)
Designer: Barna Szoke (Impact Proximity)
Senior Copywriter: Mark Fillon (Impact Proximity)
Designer: Vinod Ulahannan (Impact Proximity)

Brief Explanation
To launch Skittles in the Middle East, we created WhereSkittlesComeFrom.com, an online point-and-click game that had players exploring a fantasy world in search of the origins of Skittles. Here, users were treated to a rich, colorful, crazy world, based around different styles of lights, textures, typography, levers and colors. We worked closely with our illustrators to craft each area, designing the different stories and the characters to fit into them. The style had to reflect the concept – magical and wacky – giving a vector-based world that looked pleasing when viewed both wide-angle and when zoomed in close.