Skittles: WHERE SKITTLES COME FROM

Credits & Description:

Advertiser: WRIGLEY
Agency: IMPACT BBDO
Category: Games
Advertising campaign: WHERE SKITTLES COME FROM
Designer: Dexter Retamar (Impact Proximity)
Executive Creative Director: Fouad Abdel Malak (Impact BBDO)
Account Director: Daniela Pavez (Impact Proximity)
Illustrator: Norman Seharsoji (Impact BBDO)
Account Manager: Renjith Ravindranathan (Impact Proximity)
Designer: Vinod Ulahannan (Impact Proximity)
Senior Art Director: Jamie Kennaway (Impact Proximity)
Illustrator: Akos Venesz (Impact Proximity)
Designer: Barna Szoke (Impact Proximity)
Senior Copywriter: Mark Fillon (Impact Proximity)

Brief Explanation
The problem: The region's youth weren't aware of Skittles. So, we came up with a hilarious alternative narrative campaign of the origins of Skittles, titled 'Where Skittles Come From'. The narrative used outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users had to take on bizarre tasks to uncover different sources of Skittles. Once uncovered, a different action-packed game was revealed. Users had to collect as many Skittles as possible by controlling the Skittles Falcon. The top scorers made it into the hall of fame and won special prizes.