Sky Digital World's Most Wanted by Sky Creative

World's Most Wanted
The Digital Advert titled World's Most Wanted was done by Sky Creative advertising agency for Sky in United Kingdom. It was released in Jan 2016.

Sky: World's Most Wanted

Brand
Media
Released
January 2016
Posted
January 2016
Creative Director

Awards:

D&AD Awards, 2016
Graphic DesignDigital & MobileWood Pencil

Credits & Description:

Agency Sky
Client Sky
People Smuggler: World's Most Wanted
Creative Director Chyaz Buffett
Designer Harry Ward
Producer Alex Bath Mary Pointer
Senior Designer Salah Elsadek
Software Developer Daniel Forys Daniel Moll
Creative Agency Sky
The 2015 migration crisis. What began life as a companion piece to a documentary about a notorious people smuggler, rapidly evolved. The challenge was to design something which would make the user feel the same sense of engagement. The result: a geographical timeline digitally transports the user through the entire journey undertaken by families across Africa to Europe. Through the eyes of Alex Crawford, we glimpse first hand experience from migrants on the journey, the struggles brought to life with editorial information, location maps and information on the sheer scale of the task.