Skype: SKYPE BEDTIME CALLS

Credits & Description:

Category Interactive
Subcategory Direct response and lead generation
Entrant agency Look At Media
Client Microsoft
Brand Skype
Product/service Telecommunications application software
Date release 11.03.2015
Media agency Dentsu Aegis Network Russia
Creative director Maria Gelman (Look At Media, Digital Creative Lead)
Associate creative director Maxim Kayumi (Look At Media, Sr. Digital Creative)
Account director Alexei Zaikin (Look At Media, / Project Manager)
Interactive art director Olga Sen (Look At Media, / Art Director)
Copywriter Philipp Karetov (Look At Media, / Copywriter)
Digital art director Alexander Yakunichev (Look At Media, / Front end developer)
Digital art director Maxim Vorozhtsov (Look At Media, / Front end developer)
Chief/senior account director Alexander Rybyakov (Look At Media, / Technical Director)
Digital designer Alexei Astafiev (Look At Media, / Animation designer)
Digital designer Philipp Chekunov (Look At Media, / Illustrator)
Digital designer Andrei Mitroshin (Look At Media, / Sound Designer)
Writer Anna Filatova (Look At Media, / Fairy tale therapist)
Writer Elena Kayumi (Look At Media, / Psychologist)
Chief/senior account director Anastasiya Komolova (Look At Media, / Account Director)
Account director Irina Manych (Look At Media, / Junior account executive)
Chief/senior account director Anna Litvenko (Dentsu Aegis Network Russia, Digital Special Projects Group Head)
Account director Darya Krasnyakova (Dentsu Aegis Network Russia, Digital Account Group Head)
Chief/senior account director Meriem Kamal (Dentsu Aegis Network Russia, Innovation Director)
Account director Irina Bespalko (Microsoft, Marketing Communications Manager)
Chief/senior account director Anton Grachov (Microsoft, Product Marketing Manager)
Website http://festival-cases.com/bedtimecalls/
Skype Bedtime Calls is a series of fairy tales, written by child psychologists, which enhanced understanding between parents and kids through content therapy. To read fairytale, parents had call their kids via Skype, share a unique link or use Skype’s “Share screen” function, read a story like a karaoke song and explain the situation to kids in the right words. Users were motivated to download Skype and use it to enhance their communication with kids