| Red Apple International Advertising Festival 2017 | ||
|---|---|---|
| Digital advertising (interactive tools) | Branded content | Silver |
CLIENT: Mars
Agency: Bbdo Russia Group
Executive Creative Director: Alexey Fedorov
Creative Group Head: Natasha Teddy
Digital Copywriter: Denis Bykov
Digital Art Director: Andrey Krusanov
Client Service Director: Alexandr Kuznetsov
Strategic Director: Anastasia Chulukova
Digital Strategic Director: Alexandra Sagalovich
Senior Account Manager: Anastasia Vikulina
Account Executive: Julia Nazarova
Senior Producer: Valery Gorokhov
URL: https://www.igromania.ru/konku...
Synopsis:
snickers knows “when you’re hungry – you fail”. no surprise – gamers fail a lot. moreover, they share their fails online and get millions of views.snickers grabbed this delicious opportunity to activate “you’re not you when you’re hungry”to such a huge, motivated community. we launched snickers ‘what the fail’ awards - the first ever award for hungry gamers! mechanics: • post videos of your epic fails on youtube or vk.ru profile using #whatthefail• get “likes” • win awards! the contest final was the live stream mutichannel award ceremony. the campaign got over 13 million views and inspired 50 hours of user generated content.