Snickers: Ribbonization [image]

Credits & Description:

Agency: Bbdo Russia Group
Original Title: Ribbonization
Client: Mars
Executive Creative Director: Alexey Fedorov
Creative Group Head: Natasha Teddy
Digital Art Director: Andrey Krusanov
Digital Copywriter: Denis Bykov
Digital Strategic Planning Director: Alexandra Sagalovich
Client Service Director: Alexander Kuznetsov
Account Executive: Yulia Nazarova
Senior Account Manager: Anastasia Vikulina
Tv Production Director: Irina Norizi
Pruducer Assistant: Elizaveta Grigoryeva
Designer: Anna Mezenova
URL: HTTPS://VK.COM/SNICKERS_RUSSIA...
Synopsis:
high school graduation is the most memorable event for russian pupils. but there is one thing that spoils every student’s look – the traditional old-school ribbon that makes everyone look the same. therefore, we created the idea «you’re not you when you blend in».we developed and distributed eye-catching ribbons based on internet memes and slang. graduates could choose what matches their personality best. mechanics:• share the ribbon you like• use #snickersgraduation2017• receive a snickers ribbon as a result 6000 graduates swaped their boring ribbons for branded ones and wore them all night during massive graduation parties becoming walking ooh ads.