Snickers: Snickers Hungry Remix [image]

Credits & Description:

Agency: Bbdo Russia Group
Client: Mars
Executive Creative Director: Alexey Fedorov
Creative Group Head: Natasha Teddy
Art Director: Sofya Nadezhina
Senior Copywriter: Konstantin Bushmanov, Kirill Tsytkin
Digital Art Director: Andrey Krusanov
Digital Copywriter: Denis Bykov
Digital Strategic Planning Director: Alexandra Sagalovich
Client Service Director: Alexander Kuznetsov
Senior Account Manager: Anastasia Vikulina
Account Executive: Yulia Nazarova
Tv Production Director: Irina Noruzi
Senior Digital Producer: Yuriy Marin
Digital Producer: Tim Bardovsky
URL: HTTPS://VK.COM/SNICKERS_RUSSIA...
URL: http://www.hleb.band/
Synopsis:
a new tactical campaign "who are you when you’re hungry?" began directly on the product: “hunger symptoms” such as “slow”, “weird”, “wild”, “gloomy were written on the bars instead of ordinary ‘snickers’’logo. together with famous music band “hleb” we created 5 music videos of the same song. each video showed one hungry symptoms.in shazam we launched all 5 hungry videos. to watch the premiers users had to hunt for snickers bars with hungry symptoms and shazam them. on a separate landing page a unique interactive synchronized frame-to-frame music video was placed for users to switch between all 5 of them.