Snickers Digital, Case study Snickers Live by BBDO New York

The Digital Advert titled Snickers Live was done by BBDO New York advertising agency for Snickers in United States. It was released in Sep 2016.

Snickers: Snickers Live

Released
September 2016
Posted
September 2016
Industry
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Copywriter
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Production Agency
Director

Awards:

One Show 2017
Cross-PlatformIntegrated BrandingMerit
Cross-PlatformInnovation In Cross-platform: Integrated BrandingBronze
New York Festivals 2017
Integrated/Mixed MediaProducts & Services: Snacks & SweetsThird Prize Award
Best Use Of MediaIntegrated: Avant-GardeSecond Prize Award
The ADC Annual Awards 2017
IntegratedIntegrated: Integrated - CampaignMerit

Credits & Description:

Agency: Bbdo / New York
Client: Mars Chocolate North America - Snickers
Category: Consumer Packaged Goods / Food / Candy / Snacks
Art Director: Brian Pinkley
Copywriter: Chris Cannon / Rich Douek / Ricky Johanet
Chief Creative Officer: David Lubars / Greg Hahn
Creative Director: Scott Mahoney / Dan Oliva / Steve Greenstein / Eduardo Alvin Cruz
Production Company: O Positive / New York
Director: Jim Jenkins / Spencer Riviera / Jonathan Klein
Producer: Ralph Laucella / Marc Grill / Blake Morrison / Devon Clark / Crissy De Simone / Melissa Lubin / Adam Becht / Samantha Errico / Laura Dopp / Paul Schultz / Gloria Pitagorsky / Alex Fulton / Rochelle Brown / Brack Hightchew / Stuart Robinson / Bennett Leiber
Agency Producer: David Rolfe / Amy Wertheimer / Joe Croson / Andrew Nam Chul Osborne / Melissa Chester
Cinematographer: Mauro Fiore
Composer: John Adair
Digital Artist / Multimedia: Scott Bravo / Brian Benson
Editor: Geoff Hounsell / Dan Maloney
Executive Creative Director: Peter Kain / Gianfranco Arena
Media Company: Starcom / New York
Music & Sound: Keith Reynaud / Adam Elf / John Scrapper Sneider / Aaron Kotler / Loren Silber / Emoto / Storefront / Heard City
Pr / Marketing: Weber Shandwick / Chicago
Sound Designer: Andres Velasquez / Andrew Tracy / One Thousand Birds