Category: Confectionery, Snacks
Media: Digital
Brand: Snickers
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Director: Rosie Arnold
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planners: Alaina Crystal, Elly Fenlon
Director: Paul Philpott
Producers: Daniel Wimborne / UKTV, Trish Russell / AMV
Production Company: UKTV
Media Agency: Mediacom / Zenith Optimedia
Media Planner: Amanda Zafiris, Holly Jerreat
Published: November 2017
At 3.28 pm, the hungriest time of day, the much-loved TV channel Dave became Rupert, a pontificating, polo playing, slipper wearing square. At the end of the ad break when viewers were expecting Dave, they were instead greeted by Rupert, who started putting on TV shows and posting all sorts of out of character content online. That is, until SNICKERS® stepped in and helped sort out the slip up.