| Circle Awards 2015 | ||
|---|---|---|
| Digital | Best Mobile App/Game - Single | Bronze |
Agency: Collective London
Brand: Sony Computer Entertainment Europe
Advertising Agency: Collective London
Production Company: Hothouse
Creative Director: Stephen Barnes
Designer(s): Gemma Olds, Stephane Bourez
Description (in 100 Words Or Fewer): The Brief: Generate Buzz And Pre-orders For Barnstorming Playstation 4 Title Infamous Second Son.
The Strategy: Find A Way Of Letting Gamers ‘enjoy Their Power’ Before The Game Actually Launched. Make Them Understand Just How Much Fun And Excitement They Were In For.
The Idea: Blow Up A Real-world (albeit Scale Miniature) Checkpoint From The Game, Using Your Mobile To Unleash Your Powers At A Desktop Screen.
The Results: 105k Power-hungry Gamers Came To Play. 49.5% Exploded The D.U.P. Checkpoint. 92% Played The Desktop Version, 8% Played Via Mobile. Repeat Plays By 31% Of Mobile Users.