Sony Music Entertainment Digital Make It Metal by Ogilvy & Mather Tokyo

Make It Metal
The Digital Advert titled Make It Metal was done by Ogilvy & Mather Tokyo advertising agency for Sony Music Entertainment in Japan. It was released in Aug 2017.

Sony Music Entertainment: Make It Metal

August 2017
August 2017
Creative Director
Art Director
Creative Director
Chief Creative Officer
Art Director

Credits & Description:

To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.
Media: Intera...

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