Sony Music Entertainment Digital Sony Music Entertainment by Ogilvy & Mather Tokyo
The Digital Advert titled Sony Music Entertainment
was done by Ogilvy & Mather Tokyo advertising agency for Sony Music Entertainment in Japan. It was released in Sep 2017.
Sony Music Entertainment: Sony Music Entertainment
Media
Released
September 2017
Posted
March 2020
Industry
Agency
Awards:
| Lions Reach 2018 | ||
|---|---|---|
| Creative Data Lions | Data-enhanced Creativity | Bronze Lion |
| Spikes Asia 2018 | ||
| Brand Experience & Activation | Media / Entertainment | Bronze Spike |
Credits & Description:
To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.
Media: Intera...
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