Sony Music Entertainment Digital Sony Music Entertainment by Ogilvy & Mather Tokyo

The Digital Advert titled Sony Music Entertainment was done by Ogilvy & Mather Tokyo advertising agency for Sony Music Entertainment in Japan. It was released in Sep 2017.

Sony Music Entertainment: Sony Music Entertainment

Media
Released
September 2017
Posted
March 2020

Awards:

One Show 2018
MobileApplicationsSilver
InteractiveWebsitesSilver
MobileInnovation in MobileBronze
Lions Reach 2018
Creative Data LionsData-enhanced CreativityBronze Lion
D&AD Awards 2018
MediaUse of InteractionWood Pencil
Spikes Asia 2018
Brand Experience & ActivationMedia / EntertainmentBronze Spike

Credits & Description:

To announce Japan's electrocore metal band Crossfaith's latest 'Freedom' EP with the first single 'Diavolos', the band introduces a one-of-a-kind promo, by engaging with their fans digitally, where visitors of the interactive site are required to earn the music by headbanging in front of the webcam to unlock live-streaming of a new track not available anywhere else in the world. The moment the fan stops the headbanging movement, the music stops. Agency: Ogilvy & Mather Japan.
Media: Intera...

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