Sos-children's Villages Digital The Abandoned Tag Icon by DDB Stockholm
The Digital Advert titled The Abandoned Tag Icon
was done by DDB Stockholm advertising agency for Sos-children's Villages in Sweden. It was released in Nov 2016.
Sos-children's Villages: The Abandoned Tag Icon
Media
Released
November 2016
Posted
November 2016
Market
Agency
Account manager
Art Director
Art Director
Credits & Description:
A few seconds after viewing a tagged post on Instagram, the tag icon disappears. We created a post with an even smaller tag icon. When the big icon disappears, the small icon is abandoned.
Once you click the image, the large tag icon returns with the message "No child should have to be alone."
Media: Interactive
Category: Charities & appeals
Client: SOS Children Villages Sweden
Agency: DDB Stockholm
Country: Sweden
Art Director: Dennis Phang
Art Director: Martin Runfors
Account manager: Cattis Håkansson