Sound of Change: Sound Of Change, 1

Credits & Description:

Advertising Agency: Hungry Boys
Creative Director: Vlad Sitnikov
Idea: Galina Belozerova
Copywriter: Galina Belozerova, Artur Miroshnichenko
Art Director: Sergey Andronov
Illustrator: Anton Vodogreev , Vladimir Doroshevsky
Digital producer: Pavel Okishev
Video producer: Alena Shakirova, Pavel Kreis, Galina Belozerova, Pavel Okishev
Video producer in Spain: Yulia Trubitsyna
Film Director: Artur Miroshnichenko
Production: Peppers studio, HiSmith Digital
Music: Ivan Stegachev, Alexander Shtefanets, Alexander Chumachenko, Vladimir Doroshevsky, Artur Miroshnichenko
OBJECTIVE
To give street musicians a chance to be heard in the world, wherever they are. The project aims to help artists who can’t afford to pay for promotionon famous labels. With Sound of Change they can record their song for free and get heard around the world. The project can become a platform not just for musicians, but also for young directors interested in documentary formats.
INSIGHT
There are many good street musicians around the world. Unfortunately, their music doesn’t leave the confines of the street or the subway. Sound of Change is a record label for street musicians that helps them be heard in the world. Before, only passersby could toss some coins to a busker. Now anyone can do it from every corner of the globe.
IDEA
Anyone can add a musician to the project by sharing a short video of them with the hashtag #soundofchange, a geotag and the musician’s contacts in the comments. The video appears on the site’s map. Next, we contact the musician and look for a chance to record them in a studio. That’s why we are really open to cooperation with recording studios and anyone who would like to participate. Our dream is to find like-minded people all around the world. All project participants have helped us a lot and said that they loved it! Which means they would be willing to cooperate again (be it record studios, producers etc.)