To mark its 12th year of partnership with the Montreal Marathon Sports Experts launched the world’s first "Scrolling Marathon" – a unique mobile website that lets you scroll all 42.2 grueling kilometres of the Montreal Marathon.
Winners could get their hands on actual running gear because if they have the time and perseverance to scroll through 42,2 km, they have what it takes to become a runner.
Category: Sportswear
Category: Retail Services
Media: Digital
Brand: Sports Experts
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Montreal, Canada
National Creative Director: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Account Director: Alex Lefebvre
Developers: Alexandre Leclair, Olivier Mercier Chan-Kane