Spp: Future

Credits & Description:

Title: Earth 2045
Campaign: How do you want the world to be when you retire?
Category: Finance & insurance
Brand: SPP
Product: PENSION FUNDS
Advertiser: SPP
Media: Online
Agency: M&C Saatchi Stockholm
Country: Sweden
SPP – one of Sweden’s largest pension companies – has been working with sustainability for over 20 years (a topic increasingly important in the Swedish market). Today SPP is one of the world's most sustainable companies. As their customer you can be confident your retirement savings are only invested in ways that are beneficial both for the environment and the people in it.We wanted to show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably. In this interactive film, we dramatize how small choices can make a big difference by showing two fictional future scenarios. You choose which future scenario you want to experience by using a slider.
URL: https://spp-web01.ad.rackfish.net/?lang=en&mode=2
URL: http://earth2045.com/
Production: B-Reel
Director: Patrik Gyllström
Producer: Kith Kattstrom