Golden Hammer 2016 | ||
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Media | Retail & Indoor Channels | Diploma |
Entrant Agency: Effectivity Powered By Publicis
Client: Stada
Brand: Stada
Product/service: Beauty Collagen
Release Date: 03.09.2015
Art Director: Stefan Klucka
Creative Director: Peter Rajcak
Account Director: Barbora Sykorova
To demonstrate the uniqueness of the new Beauty Collagen the new kind of leaflet was developed in Slovakia. Based on a special material imitating the human skin, customers were able to experience the main product benefit immediately. Moreover, thanks to multiple usage of Stretchy Leaflet our client saved about 30.000 traditional leaflets planned for this campaign.