Client: Strellson
Advert title: The Strellson Like Shop
Alternative title: The first online shop accepting Likes as currency.
Media: Digital
Advertising Agency: Serviceplan Campaign X, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Hans-Peter Sporer
Creative Director: Luitgard Hagl, Hagen Fiedler (digital)
Art Director: Shari Bremer, Björn Köbe,
Copywriter: Malte Güstrau
Account Director: Julian Rinnewitz
Digital Agency: ASTRAL, Munich, Germany
Technical Director: Malte Bender
Published: June, 2017
Synopsis:
We sold our new collection in the first online shop you can pay with likes: The Strellson Like Shop. All you had to do to get an new outfit was: create a personalized post and collect Likes on Facebook. Every customer became a multiplier and each post a free ad for Strellson.