Subaru: THE BIG NIGHT

Credits & Description:

Advertiser: SUBARU
Agency: GREAT GUNS, ADK JAPAN
Category: Interactive video
Advertising campaign: THE BIG NIGHT
Director : Jeremy Haccoun (Great Guns)
Editor: Jeremy Haccoun (Great Guns)
Dop: Jerome Robert
Creative: Dave Jenner
Runner/Researcher: Duncan Christie (Great Guns)
Account Executive: Hiromasa Kobayashi (ADK)
Creative: Jeremy Haccoun (Great Guns)
Executive Producer: Jeremy Mcwilliams (Great Guns)
Creative: Rob Yescombe
1st Assistant Director: Sam Dawking
Music: Siddartha Barnhoorn
Agency Producer: Hideyuki Ichikawa (ADK)
Coordination Director: Keiko Oda (ADK)
Key Production Assistant: Max Thomas
Creative Planner: Tatsushi Kataoka (ADK)
Dop: Ian Foster
Account Director: Jun Takahashi (ADK)
Creative: Sheridan Thomas (Great Guns)
Producer : Sheridan Thomas (Great Guns)
Creative Director: Yoshihiro Miura (ADK)

Brief Explanation
A young family man has an important meeting and he needs to take a disc with him. Things start to go wrong early on and his eventful journey in the new Subaru Forester leads to the hotel where the Big Night happens. The twist is that the viewer controls the seamlessly branching narrative. Each decision has an instant consequence and many alter the story later on. Clocks change dynamically which, in turn, affect our hero's mood and the way people greet him at his destination.This is Branded Entertainment at its purest, interactivity has never been so unintrusive or complex.