Suicide Prevention Centre: DON'T SKIP A SUICIDAL PERSON

Credits & Description:

Advertiser: PREVENTION SUICIDE
Agency: PUBLICIS BRUSSELS
Category: Interactive
Advertising campaign: DON'T SKIP A SUICIDAL PERSON
Strategic Planner: Annemie Goegebuer (Publicis Brussels)
Digital Producer: Denis Evlard (Reed.be)
Art Director: Daniel Van Den Broucke (Publicis Brussels)
Copywriter: Kwint De Meyer (Publicis Brussels)
Dop: Dimitri Karakaktsanis
Producers: Kato Maes (Caviar)
Agency Producer: Marc Van Buggenhout (Publicis Brussels)
Account Manager: Sabrina Schuller (Publicis Brussels)
Sound Design: Sonicville
Producers: Thomas Hofman (Caviar)
Director: Frank Devos
Account Manager: Julie Oostvogels (Publicis Brussels)
Producers: Lynn Bernaerts (Caviar)
Production Company/Editing Company: Caviar
Account Director: Francis Lippens (Publicis Brussels)
Executive Creative Director: Paul Servaes (Publicis Brussels)

Brief Explanation
The Belgian Suicide Prevention Centre faces a double challenge: they need to recruit volunteers for the prevention lifeline. At the same time they want to raise awareness and open discussion.The campaign focuses on the singularity of pre-roll videos: after 5” you can skip the advertisement. Suicide prevention is about taking the time to… listen. In the pre-roll a woman tells she can’t cope with life. The video adapts its message to the viewer’s behavior. Bad listeners skip the ad and get an awareness message. People who listen till the end, are invited to apply as lifeline volunteer.