Swarovski: readysetgetcaught.com Look reveal

Credits & Description:

Over the course of 2014, Swarovski will be revealing new looks every two weeks through direct marketing, mobile and social media, encouraging consumers to âGet Caughtâ wearing their Swarovski. To sign up for the campaign, customers can visit a participating Swarovski boutique to receive a sketchbook featuring illustrations that hint at looks they can âget caughtâ wearing in order to collect stamps that can be redeemed for special gifts and prizes. Prizes include limited edition crystal bracelets, in addition to grand prizes like a crystallized Vespa and matching helmet.
Category: Retail services
URL: http://www.readysetgetcaught.com/
Client: Swarovski
Country: United States of America
Chief Creative Officer: steve red
Executive Creative Director: Steve O'Connell
Creative Director: Todd Taylor
Art Director: John Cruz
Art Director: Kelsey Kovalcik
Copywriter: Kristen McManus
Art Director: Susan Schneider
Producer: Joe Mosca
Photographer: Nic D'Amico
Illustrator: Jacqueline Bissett
Interactive: Ed Taylor, Bryan King
Interactive Design: Hannah Dillon
Account Executive(s): Carla Mote, Susan Baraczek
Social Strategy: Annie Heckenberger
Digital Strategy: Uri Weingarten, Catie Borzillo