Orion: ORION 2013 PIEDAY ONLINE CAMPAIGN

Credits & Description:

Advertiser: ORION (CHINA)
Agency: CHEIL OPENTIDE
Category: Viral Marketing
Assistant Art Director: Ain Ryu (Cheil Opentide)
Senior Creative Director: Jay Park (Cheil Opentide)
Account Director: Kein Lee (Cheil Opentide)
Designer: Echo Yuan (Cheil Opentide)
Interactive Designer: Melody Zhang (Cheil Opentide)
Account Manager: Tommy Kim (Cheil Opentide)
Assistant Interactive Designer: Wu Hao (Cheil Opentide)
Account Executive: Claire Yu (Cheil Opentide)
Senior Art Director: Spen Liu (Cheil Opentide)
Account Executive: Alex Wang (Cheil Opentide)
Html Promgrammer: Winnie Xu (Cheil Opentide)

Brief Explanation
Inspired by Pi day, Orion China initiated Pieday(Mar. 14), the day of celebrating frienship, with the meaning that friendship lasts as infinite as π. Pieday Online Campaign was launched On Mar. 1. It aimed at encouraging people to express friendship by giving pie. A Pieday event minisite was built on the biggest microblog platform in China. Users could get lucky draw opportunities by sending electronic friendship cards to followers, At the end of campaign on Mar 20, the event attracted huge number of people to participate . And Orion pie sales also soared up.