Campaign name: Get lost. Get Natural
Registrant: Hungry Boys
Brand name: Moscow’s Switzerland Tourism office
Client account director manager: Natalia Vart
Art Director: Sergey Andronov, Anton Vodogreev
Creative director: Vlad Sitnikov
Account Director / Manager: Agunda Baeva
Copywriter: Galina Belozorova
Creative idea explanation: The main objective of the quest was to introduce users to Switzerland and to generate interest in traveling there. And To inform about the Grand Tour route and to show that Switzerland is not just about cheese, chocolate and watches – it’s a place where you can find a new you. IDEA - The GET LOST. GET NATURAL quest. Touch the sky, plunge into the depths, ride a bicycle in the mountains — these are just some of the things to experience on the quest with its heroes.