Taxi Stockholm: Taxi charter

Credits & Description:

Taxi charter (www.vartvillduaka.se) is a campaign to attract Stockholmers dreaming of escaping the dark, cold Scandinavian winter. Of course, most people seeking a winter sun break would fly, not drive. But we cite a survey that says Swedes are more afraid of flying than anyone else in Scandinavia. That inspired us to invite people to enter their dream destination plus the name of their favorite taxi driver on the website www.vartvillduaka.se
The winner Robin is now on a roadtrip with his friend Pelle and thier handpicked driver Haci - by taxi, of course - and with free accommodation and activities planned along the way. Others are able to follow the winners' journey in real time on the site and by gps location.
Category: Travel, transport & tourism
URL: http://www.vartvillduaka.se
Client: Taxi Stockholm
Agency: Edelman Deportivo
Country: Sweden
Photographer Producer: Charlie Leprevote
Creative: Mathias Ewert
Creative: Susanne Johansson
Creative: Clara Larsson
DoP: Natalia Santos
Head of Broadcast: David Berrón
Web Development Partner: Johan Almers
We worked with PR agency Edelman Deportivo on the project, Pointbreak created the promotional movie seen here, and Almedialt did the website.