Tencent Charity Digital, Case study Tencent 9/9 Charity Day by Tencent Technology

The Digital Advert titled Tencent 9/9 Charity Day was done by Tencent Technology advertising agency for Tencent Charity in China. It was released in Dec 2016.
Advertising campaign for Tencent Charity

Tencent Charity: Tencent 9/9 Charity Day

Brand
Tencent Charity
Media
Digital, Case study
Released
December 2016
Posted
December 2016
Market
China
Industry
Charities, Foundations, Volunteers
Agency
Tencent Technology

Awards:

Ad Stars 2017
MobileProduct & Service: Corporate /InstitutionCrystal
MobileMobile Applications / Mobile GamesCrystal
MobileSocial For MobileCrystal

Credits & Description:

#9/9 Charity Day#Little Spark of Force to Change the World
Brand: Tencent
Agency: Tencent
Synopsis:
In China, NGOs remain in the developmental stage, with limited communication and fund-raising channels and scant resources to gain public awareness. On the other side of the equation, Lack of trust and transparency between the two sides has greatly hindered the development of NGOs. This is a big part of people’s willingness to support NGOs verified on Tencent’s platform. Tencent built a bridge between NGOs and Chinese netizens via the Tencent Charity Platform. The service provides an open, trustworthy, and accessible platform to link thousands of small-scale NGOs with Chinese individuals. 9/9 Charity Day brought huge exposure to sponsored NGOs and their projects in China’s online society.