The Big Issue: Raising Profiles: Emma

Credits & Description:

Client: The Big Issue
Advertising Agency: FCB Inferno, UK
Chief Creative Officer: Owen Lee
Senior Account Director: Hannah Thorn
Senior Account Manager: Claire Macalister-Hall
Strategy: Imogen Armstrong
Creative Directors: Jess Giles
Senior Creatives: Francesca Ferracini
Producer: Livvy Tidd
EVP Communications: CC Clark
Designer: Max Fox
Senior Digital Communications Manager: Laura Greenslade
Country: United Kingdom
Published: February 2021
Synopsis:
LinkedIn is working with The Big Issue to get vendors set up on the professional network to help them sell online subscriptions to their magazine, bridge the digital divide and reconnect them with customers.
Since the pandemic hit, Big Issue street vendors have been amongst the worst affected by lack of earnings - as footfall on the streets has become almost non-existent, many vendors have lost their livelihoods and sense of community.
By putting Big Issue vendors on LinkedIn, we’re giving them a hand up and proving their legitimacy as small business owners. They’ll be able to search for and reconnect with their old customers, and hopefully make some new ones along the way. It’s an unexpected yet totally logical platform for vendors to continue to sell their magazines - just digitally.