Category: Agency Self-Promo
Media: Digital
Agency: Gutzandglory
Geo: Belgium
Advertising Agency: Gutzandglory, Belgium
Account Team: Nico Cornelis, Justine Wittoek
Digital Director: Dennis Snijders
Creative Director: Kris Lenaers
Creatives: Ariane Floderer, Gilles André, Veerle Vandenbroucke
Design: Lim Sijmons, Laurens Maes
Digital Production: Mundo Digitalis
Published: October 2017
Synopsis:
At Gutzandglory, we're not half-hearted. Whatever we do, we give it our all, that's dedication! So when we hire, we look for people who share the same commitment. That’s why we launched The Blacklist Application: an audacious recruitment campaign, asking potential applicants to show us their determination to work at Gutzandglory. Their mission? Putting the other Belgian ad agencies on a blacklist, in order to gain access to our vacant positions. In recognition of their dedication, they can then freely apply for the job of their choice, without being distracted by any other agency in the country.