The Canadian Centre for Gender and Sexual Diversity/ CCGSD Digital, Case study The Gay Sweater [video] by Saatchi & Saatchi Toronto, Smith and Jones Films

The Digital Advert titled The Gay Sweater [video] was done by Saatchi & Saatchi Toronto, Smith and Jones Films advertising agencies for The Canadian Centre for Gender and Sexual Diversity/ CCGSD in Canada. It was released in Mar 2016.

The Canadian Centre for Gender and Sexual Diversity/ CCGSD: The Gay Sweater [video]

Awards:

One Show, 2016
Public RelationsNon-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / LobbyingMerit
D&AD Impact 2016
Education-Wood Pencil

Credits & Description:

Client: The Canadian Centre for Gender and Sexual Diversity
Title: The Gay Sweater
Category: Charities / Non-Profit Organizations / Fundraising
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Art Director: Joel Arbez, Rachel Kennedy
Writer: Matt Antonello, Shauna Roe
Creative Director: Matt Antonello, Joel Arbez
Production Company: Instil Productions / Toronto, Rmw Music / Toronto, Westside Studios / Toronto, Relish Editing / Toronto, Smith / Toronto
Director: Reynard Li
Producer: Michelle Orlando, Rebecca Adams
Creative Team: Caroline Dettman, Erin Gallagher, Mark Oconnor, Marie De La Peña, Beverley Hammond, Chris Hopper, Samantha Moldena, Bryan Feheley
Digital Agency: Tpm Communications / Toronto
Editor: Chris Murphy, Dylan Odonnell, Ryan Denmark
Executive Creative Director: Brian Sheppard
Music & Sound: Dustin Anstey
Photographer: Philip Rostron, Rob Butterwick, Vicky Lam
Pr / Marketing: Golin / Chicago, Republic / Toronto