Client: Me Too Movement
Advertising Agency: FCB/SIX, Toronto, Canada
Chief Creative Officer: Ian Mackenzie
Worldwide Creative Partner: Fred Levron
Contributing Chief Creative Officer: Karin Onsager-Birch
Executive Creative Director: Colin Craig
Lead Senior Art Director: Noella Choi
Associate Creative Director: Andrew Bernardi
Art Directors: Alice Blastorah
Senior Copywriter: Erika Yost
Contributing Creative Director: Kyle Lamb
Senior Designer: Esra Tasdemir
Senior Copywriter: Dana Kingstone
Copywriters: Adrianna Casuga
Retouching: David Woodger
Lead Creative Strategist: Simran Kaur
EVP, Global Strategy Officer: Fern Potter
EVP, Strategy: Anna Percy-Dove
Junior Content Strategist: Cassandra Cervi
Director, Analytics: Devi Soondarsingh
Senior Manager, Analytics: Andrew Yang
Senior Business Analyst: Aditi Raina
UX Designer: Tony Di Ciero
Global President: Andrea Cook
Lead Account Director: Fraser Jackson
EVP, General Manager: Elizabeth Sellors
Lead Senior Integrated Producer: Ashley Whitaker
Project Director: Gillian Morrison
Producer: Kat Forester
Chief Technology Officer: Jacob Ciesielski
Director Of Technology: Luiz Costa
Senior QA: Natalia Zadorozhna
Back-End Developer: Christopher Ghouchandra
Data Architect: Val Nasquidashvili
Developers: Quy Ngo
Consultant: James Durham
Global CMO, FCB Global: Brandon Cooke
Director Of Global Initiatives, FCB Global: Alison Lutsky
EVP, Global Growth Officer: Mish Fletcher
Pr: David LaBar
Production Company: Stink Films
Editorial: School Editorial
Post-Production: Alter Ego
Music: Grayson Music
Country: Canada
Published: October 2020
Synopsis:
On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. acttoo.metoomvmt.org
It’s the first time blockchain has been used to drive activism and will be the centerpiece for the movement to launch the next stage of its evolution. The interactive platform is being promoted via paid media, a social influencers program featuring activists such as Alyssa Milano, and digital billboards in Times Square.