The Nature Conservancy (TNC) Digital YEAR OF THE ENDANGERED SPECIES by Ogilvy & Mather Beijing

YEAR OF THE ENDANGERED SPECIES
The Digital Advert titled YEAR OF THE ENDANGERED SPECIES was done by Ogilvy & Mather Beijing advertising agency for The Nature Conservancy (TNC) in China. It was released in May 2013.
Advertising campaign for The Nature Conservancy (TNC)

The Nature Conservancy (TNC): YEAR OF THE ENDANGERED SPECIES

Brand
The Nature Conservancy (TNC)
Media
Digital
Released
May 2013
Posted
May 2013
Market
China
Industry
Charities, Foundations, Volunteers, Environmental & Animal Issues
Agency
Ogilvy & Mather Beijing
Illustrator
Wang Yi Fei

Credits & Description:

Advertiser: THE NATURE CONSERVANCY
Agency: OGILVY BEIJING
Category: Illustration and Graphic Design
Advertising campaign: YEAR OF THE ENDANGERED SPECIES
Executive Creative Diectors: Doug Schiff (Ogilvy Beijing)
Art Directors: Gary Cheng (Ogilvy Beijing)
Art Directors: Wang Fei (Ogilvy Beijing)
Illustrator: Wang Fei (Ogilvy Beijing)
Technical Director: Tony Ho (Unlimited )
Account Team: Dylan Wang (Ogilvy Beijing)
Production House: Jeff Kong (Unlimited)
Copywriters: Kweichee Lam (Ogilvy Beijing)
Executive Creative Diectors: Kweichee Lam (Ogilvy Beijing)
Art Directors: Orris Ku (Ogilvy Beijing)
Copywriters: Ruichao Li (Ogilvy Beijing)
Account Team: Samuel Yang (Ogilvy Beijing)
Production House: Ken Leung (Unlimited)

Brief Explanation
The Nature Conservancy helps protect nature and all its wildlife. In China, where the 12 zodiac animals are deeply meaningful, we created an online calendar with a simple idea. All of the animals in the group of 12 has a strain or a linked species which is truly endangered. The beautiful illustrations depict this animal and copy explains.