The Real Cost: Fda - Straw City

Credits & Description:

Company Entering: Alt.Vfx, Brisbane
Brand: Fda
Advertiser: Fda
Agency: Fcb, New York
Executive Vice President & Account Management: Jeff Tarakajian
Senior Vice President & Account Management: Suzanne Santiago
Vice President & Account Director: Dimas Adiwiyoto
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen/Justin Chen
Copywriter: Cecile Robertshaw
Art Director: James Meiser
Account Supervisor: Mallika Rao
Agency Producer: Maria Garelli
Director Of Integrated Production: Leelee Groome
Film Production Company: Mjz, Los Angeles
Director: Carl Erik Rinsch
Executive Producer: Kate Leahy
Post-Production Company: Rock Paper Scissors, New York
Editor: Jamie Foord
Special Effects Company: Alt.Vfx, Brisbane
Vfx Supervisor: Colin Renshaw
Vfx Co-Ordinator: Jayce Attewell
Head Of 3d: Nick Angus
Head Of 2d: Matt Chance
Lead Animator: Chris Rentoul
Vfx Producer: Celeste Fairlie
Rigger: Jordan Mcinnes
Sound Production Company: Pull Music And Stimmung, New York
Producer: Groove Guild
English Synopsis:
Nearly 90% Of Adult Smokers Started Smoking By Age 18. To Interrupt This Trend, The Real Cost Targets Teens, Ages 12-17, Who Are At Risk Of Experimenting With Cigarettes. While These Teens Know Smoking May Result In Consequences Later In Life, They Think There Is No Cost To Smoking A Cigarette Today. The Real Cost Challenges Them To Rethink Their “Cost-Free” Mentality By Bringing The Consequences Of Smoking As A Teen To Life Through Powerful Messages—Like The Fact That Smoking As A Teen Can Permanently Stunt Lung Growth, Keeping Their Lungs Smaller And Weaker. To Capture Their Attention, We Modernized The Fairytale “The Three Little Pigs” And Added A Twist. In Audacious, Cinematic Fashion, We Took The Big Bad Wolf—Who, In The Original Narrative, Makes His Debut By Blowing Down A Straw House—And Demonstrated How His Lungs, Permanently Stunted By Smoking As A Teen, Limited His Potential.