The Spectator Australia: Brain

Credits & Description:

This week sees the start of a new campaign for The Spectator Magazine in Australia, using print, posters, online and DM.
"The Spectator Australia is a unique magazine with an equally unique heritage. It is both provocative and entertaining and has seen an upsurge in sales of over 20% since Rowan Dean took over as editor just over a year ago," says Matterhorn founder Garry Horner.
"It’s a publication that doesn't sit on the fence and in these days of political correctness, it's refreshingly frank and thought provoking, something we wanted the campaign to reflect."
Says Dean: "The moment the guys presented the 'Skull' ad I both laughed out loud and felt immensely pleased that they so clearly understood the style and humour of the magazine…. a magazine that has been provoking people since the days of Napoleon."
Category: Publications & media
Client: The Spectator Australia
Agency: matterhorn
Country: Australia
Creative team: Matt Kemsley and Garry Horner
Producer: Grant Navin - Freeway (Sharper)
Retoucher: Mark Sterne (Sharper)
Retoucher: Cream Studios (Brain)
Photographer: Andreas Bommert (Sharper)
Client: Rowan Dean