Tiger Digital, Case study ENERGY PLAYGROUND by Ace Saatchi & Saatchi Makati

The Digital Advert titled ENERGY PLAYGROUND was done by Ace Saatchi & Saatchi Makati advertising agency for subbrand: TIGER ENERGY BISCUITS (brand: Tiger) in Philippines. It was released in Jun 2012.

Tiger: ENERGY PLAYGROUND

Awards:

Spikes Asia 2012
Branded Content & EntertainmentBest Use or Integration of Experiential EventsSilver
MediaBest Use of Ambient Media: Large ScaleSilver

Credits & Description:

Advertiser KRAFT PHILIPPINES
Product TIGER BISCUITS
Entrant ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Type of Entry Branded Content & Entertainment
Category Best Use or Integration of Experiential Events
Title ENERGY PLAYGROUND
Advertiser/Client KRAFT PHILIPPINES
Product/Service TIGER BISCUITS
Entrant Company: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Contributing Company: ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Credits
Name Company Position
Andrew Petch Ace Saatchi/Saatchi Executive Creative Director
Greg Martin Ace Saatchi/Saatchi Creative Director
Tony Sarmiento/Abe Medenilla Ace Saatchi/Saatchi Copywriter
Paolo Agulto Ace Saatchi/Saatchi Copywriter
Petra Magno/Maui Reyes Ace Saatchi/Saatchi Copy Writer
Gelo Lico Ace Saatchi/Saatchi Art Director
Milton Ganelo/Glenn Lalogan Ace Saatchi/Saatchi Art Director
Maine Gatbonton Ace Saatchi/Saatchi Account Supervisor
Gigi Garcia/Rose Javier Ace Saatchi/Saatchi Account Supervisor
Gen Lizares/Onat Roldan Ace Saatchi/Saatchi Activation
Shiela Tiongco Ace Saatchi/Saatchi Digital Director
Louie Di Jr Ace Saatchi/Saatchi Events
Kiko Torno/Kris Cortez Ace Saatchi/Saatchi Events
Martin Romualdez Ace Saatchi/Saatchi Pr
Patti Mallari Ace Saatchi/Saatchi Pr
Jerik De Guzman Ace Saatchi/Saatchi Digital Manager
Gelo Lico Ace Saatchi/Saatchi Final Artist
Rico Torres Ace Saatchi/Saatchi Final Artist
Carlo Perlas Ace Saatchi/Saatchi Producer
Paolo Ruiz Ace Saatchi/Saatchi Photographer