Google: Tilt Brush [image]

Credits & Description:

Title: Tilt Brush
Agency: Google
Brand: Google Inc.
Country: USA
Entrant Company: Google, Mountain View
Advertising Agency: Google, Mountain View
Production Company: Google, Mountain View
Senior Ux Engineer: Patrick Hackett (Google Inc.)
Senior Ux Engineer: Drew Skillman (Google Inc.)
Software Engineer: Paul Du Bois (Google Inc.)
Software Engineer: Mach Kobayashi (Google Inc.)
Software Engineer: Joyce Lee (Google Inc.)
Software Engineer: Jeremy Cowles (Google Inc.)
Software Engineer: Ciaran Wills (Google Inc.)
Software Engineer: Lauren Winston (Google Inc.)
Software Engineer: John Belmonte (Google Inc.)
Software Engineer: Tim Aidley (Google Inc.)
Quality Assurance Engineer: Jon Corralejo (Google Inc.)
Program Manager: Tory Voight (Google Inc.)
Technical Artist: Ashley Pinnick (Google Inc.)
Technical Artist: Fernando Ramallo (Google Inc.)
User Experience Designer: Xavi Benavides Palos (Google Inc.)
Product Manager: Elisabeth Morant (Google Inc.)
Campaign Description:
Tilt Brush is a virtual reality app that lets you paint in 3D space. Using the entire room as your canvas, you can step around, in, and through your sketches. Choose from brushes such as ink or highlighter, and because it’s VR, paint with otherwise-impossible materials like fire, stars or snowflakes. Tilt Brush has been called VR’s killer app by many including Fast Company, IEEE, Ars Technica, and Polygon. Tens of thousands of artists, from casual doodlers to legends like Glen Keane have made Tilt Brush part of their practice, painting from a new perspective.
Execution:
Tilt Brush is a virtual reality app that lets you paint in three-dimensional space. It is available for the HTC Vive and Oculus Rift on Windows PCs. With intuitive controls and a pick-up-and-play design, it is an experience for everyone—professional artists, dreamers, and even casual doodlers. Tilt Brush is designed to prioritize expression and free form creation, allowing anyone to be an artist.For many people, Tilt Brush is their first ever introduction to Virtual Reality - or at the very least, room-scale VR. We took special care to make the interface easy to pick up and use, even if this is their first ever VR experience. One way we did this is through a really efficient onboarding flow - when designing the intro tutorial, we highlighted the two primary actions: pull the trigger to paint, and swipe to open the settings panel.We have completely rethought how to translate existing design paradigms in three-dimensional space. By using the entire room as your canvas, you can step around, in and through your drawings as you go. Instead of a static menu, we have a settings panel that follows your left hand, a convenient palette within the artist’s reach at any moment. You can choose from brushes such as ink and highlighter, and because it’s virtual reality, even otherwise-impossible materials like fire, stars or snowflakes.Tens of thousands of artists including professionals use Tilt Brush work in this new medium. Many companies are using Tilt Brush to market their own products including Marvel's Dr.Strange, DC's Wonder Woman, Nissan, and others.