Toyota: TOYOTA CITY RAIDERS

Credits & Description:

TOYOTA owns the #1 market share in Taiwan.However, the average age of their owners, at about 35, is slightly higher.We need to shape the image of the TOYOTA brand as innovative and energetic to attract potential owners under age of 30.The Solution Young people love entertainment, are curious, and love to explore the city.Based on the fact that they are interested in gaming and are familiar with electronic maps,we transform the entire city into a gaming scene,

to let them experience the fun of driving a TOYOTA.

Category: Automotive

URL: http://EVENT.toyota.com.tw/2013_city_raiders/

Client: Toyota Taiwan

Agency: e21 magic media co.

Production: Catch Ad/Co.

Country: China, Republic of (Taiwan)

Creative Director: Yichen Yang

Art Director: Isaac Chuang

Copywriter: Emma Hsu

Agency Producer: Emma Hsu

Yuris Lee/Planner

Jessin Lin/Designer

Hank Tsai/Flash Programmer

Marinne Chuang/Programmer